It’s also common practice for hosts to reserve a portion of time near the end of their webinar for a live question and answer (Q&A) session. Some platforms can help you facilitate engagement with webinar tools like polls, surveys, and giveaways. That’s why it’s important to find the right platform that allows you to interact with your audience, making it easier for you to reach your marketing and sales goals. Not all webinars offer good engagement tools and features, though. Webinars are one of the most powerful marketing tools because they give you an opportunity to directly engage with your audience. Does the software offer transcriptions and captions? Accessibility features will help ensure that everyone who wants to watch your webinar can do so easily. It’s also important to take accessibility into account when you’re looking at webinar software. In the same vein, your attendees should feel like it’s easy to join, watch, and actively participate in your webinar. Webinar software should make it easy for your host to run a smooth webinar from start to finish. User-friendly interface for hosts and attendees Others can also help you create custom registration forms and email invites. Some platforms give you the ability to customize the registration page with your business’s branding. You should use webinar software that helps you do just that! It’s important to make registration as easy as possible for your audience. What webinar software features do marketers need?įirst things first, let’s talk about marketers’ must-haves for webinar hosting software. Plus, we’ll explain why you should consider using Wistia Live for all of your webinar and live event needs, from registration to redistribution. We’ll even share our top picks for the best webinar platforms for marketers and highlight the benefits and drawbacks of each one. In this post, we’ll walk you through the webinar features marketers should look for, such as simple registration processes and engagement tools. How do you choose the best webinar software that’ll help you wow your audience when there are dozens of video platforms out there? Finding the best fit for your needs can seem overwhelming, but don’t fret.
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